Archive for category Trade/consumer shows
Here are basics that will serve as a checklist for the new exhibitor or, perhaps, the seasoned exhibitor wanting to review procedures for a successful show.
So what IS the best way to work a show?
Trade shows can be as boring as food without chile–or they can be a sizzling success. It all depends on you.
Dave DeWitt describes writing a business plan and what the results were–not what he expected.